One, the interpretation of the Heng Oak logo
The overall shape of the logo is stable, rigorous, united, and orderly, exuding a stable and reliable, industry-leading temperament.
The shape of the outer circle is the embodiment of Heng Oak's tolerance, broadness, and strong sense of social responsibility. The quality of long-term trust and lasting protection is fully demonstrated.
The folded figure is like a bridge. It is a monument that Heng Oak people have studied for decades and focused on the continuity.
The composition of the sign seeks change in the constant, simple but not single, stable but not boring. The graphics are criss-crossed, but they are clear, unobstructed, and pun intended:
It not only represents Heng Oak's clear and rigorous system, humanized management, and scientific and complete quality inspection system; it also shows Heng Oak's 60 years of dedication and determination.
The center of the gathering is the strong cohesion and centripetal force of the Heng Oak team, and the united, close and orderly team style.
The edge of divergence is Heng Oak's professional spirit of courage to innovate, continuous exploration and pursuit of excellence.
Blue represents technology, high-end and modernization; it means focus, persistence, responsibility and responsibility.
The combination of blue and dark blue on this basis exudes a stable, trustworthy, and strong quality.
Appearance of calm comes from self-confidence in the profession.
The trust of the outside world comes from Heng Oak's strong sense of social responsibility and dedication.
The design of standard characters is also robust, exquisite, and full of modernity. Combined with the logo image, they are simple and elegant, and complement each other.
Two, Heng Oak's development strategy
Invigorating enterprises through science and technology
Thrree, Heng Oak's corporate goals
Become a trusted and socially respected, most valuable and internationally influential rubber and machinery company.
Four, Heng Oak's corporate spirit
Solidarity and pragmatic dedication
Five, the common aspirations of Heng Oaks
Do our best to meet customer needs, serve the community and benefit the people.
Six, The core of Heng Oak's corporate culture
Harmonious symbiosis, innovative development
Seven, Heng Oak's management foundation
Employees are the capital of an enterprise, talents are the life of an enterprise, and customers are the gods of an enterprise.
Eight, Heng Oak's corporate policy
Facing the market and promoting technological progress
Winning by quality, achieving industry leadership
Integrity and commitment to ensure customer satisfaction
Nine, the principle of human life
Three no: do not compete with leaders, do not compete with subordinates, do not compete with colleagues for profit.
Four services: subordinates obey the superiors, individual obey the team, everyone obey the system, and interests obey the integrity.
Five hearts: Modesty, patience, love, confidence, sincerity
Six self: self-esteem (self-respect), self-love (self-care), spontaneous (self-development), self-excitation (self-incentive), self-control (self-control), self-reflection (self-reflection)
Ten, Heng Oak's Talent View
The sage is up, the wise is side, the capable is centered, and the average is down
Eleven, Heng Oak's work style: strict, clear, practical, fast
Strict: strict standards, due diligence, compliance with laws and regulations, self-transcendence
Ming: clear goals, clear responsibilities, information sharing, transparent management
Truth: Less talk, more practical, realistic, practical results
Fast: strengthen collaboration, optimize processes, respond quickly, and be popular
Twelve, Heng Oak's work concept
Attitude to work is practical, quality of work is the pursuit of excellence, and work goals repay the society.