★ Out of the "Traditional World" Interview with Tian Jiande, Chairman of the Board
- Origin:Original site
- Time of issue:2019-12-17 16:29
★ Out of the "Traditional World" Interview with Tian Jiande, Chairman of the Board
(Summary description)Heng Oak's story is the epitome of the transformation of traditional industries to "Internet +". Although we are enthusiastic about the Internet and the new economy, an indisputable fact is that regardless of the number of employees or economic output, traditional industries are still Chinese Backbone, so anyone who looks at the transformation of traditional industries should pay attention to admiration.
- Origin:Original site
- Time of issue:2019-12-17 16:29
Heng Oak's story is the epitome of the transformation of traditional industries to "Internet +". Although we are enthusiastic about the Internet and the new economy, an indisputable fact is that regardless of the number of employees or economic output, traditional industries are still Chinese Backbone, so anyone who looks at the transformation of traditional industries should pay attention to admiration.
Tian Jiande, chairman of Hengshui Rubber Co., Ltd., a traditional equipment manufacturing company, was renamed as "Heng Rubber Technology Co., Ltd.", member of the Hengshui CPPCC of Hebei Province, party representative, national science and technology innovation figure, special allowance expert of the State Council, Hebei Province Thousands of good books, Hebei Province Science and Technology Awards Expert Database Expert, Hebei Province Science and Technology Expert Database Expert, Government Procurement Review Expert, Hebei Province Three, Three and Three Engineering Talents, Outstanding Entrepreneurs, Yan Zhaoyingcai Card A Card Holder, Professor-level High Is currently working hard to create a "smart oak". His company, Heng Rubber Technology (formerly Heng Rubber Co., Ltd.), was founded in 1954 and is currently a "National Torch Plan Implementation Enterprise", "China's Top Ten Rubber Products Enterprise", and "National Intellectual Property Advantage Enterprise". Under the jurisdiction: 5 branches, 6 branches, 1,200 employees, a total area of 1010 acres, mainly equipment manufacturing.
Tian Jiande's eyes have two worlds: one is the "traditional world" he is in now. The employees in this world are generally not highly educated. Most of the processes follow the tradition and are even ancient. The equipment and products still have some low-tech content. Although the products made are necessary for social development, many competitive advantages brought by the current Internet and new technology make the world of this industry difficult. One is a "future world" that he sees at the same time. There are a lot of highly educated talents there. Returnees are crowded, they are playing artificial intelligence, robots, HPC (high-performance computing), clean energy, nano-materials ... This world will always be focused by the media, and the prey chased by venture capital will be frequent, and it is even more popular among the government. .
When "Internet +" and "Made in China 2025" were proposed, traditional companies began to think about how to go digital "transformation", and Hengqun Technology is no exception. This company, which has been established for more than 60 years, has been practicing innovative changes: from new products and new technologies to allow Hengqun Technology to capture many new achievements at the national, provincial and ministerial levels, to 116 items that Hengqun Technology has obtained so far. National patents (including 18 invention patents), annual profits and taxes have reached hundreds of millions. The honors from "China Railway Corporation Bridge R & D and Test Base" to "Luban Award" and "Zhan Tianyou Award" are numerous. Today, Hengqun Technology has again raised the banner of digital transformation and led the development of the industry.
Perhaps, in many people's eyes, Tian Jiande is going to cross two completely different worlds without any access at all. However, in Tian Jiande's view, stepping out of the "traditional world" and moving towards the "future world" is only one step away. Because Heng Oak Technology has been dormant for nearly 10 years, and has been ready for transformation. From the moment it was renamed "Heng Oak Technology", this traditional enterprise has become the vanguard of digital enterprises.
Starting with a name change
Yanheng Rubber Technology “Transforms” to Digitalization
In the past few years, the development of Heng Oak Technology has always been restricted by two factors. The first is that it is burdened by the name, causing a lot of confusion for customers, and also limits their vision and thinking. It is difficult to undertake the development of new projects and new businesses, and it can only be maintained in the traditional equipment manufacturing business. Second, the product structure is single, the industry is fiercely competitive, and it lacks the ability to resist risks. 90% of the products are concentrated in transportation accessories and extended products, and their profitability has been decreasing year by year. Therefore, the company is faced with the difficult choice of not making changes and making small changes.
Xiheng Rubber was originally called "Hengshui Rubber Co., Ltd.", but with the development of business, this traditional manufacturing company is getting farther and farther from rubber. Therefore, in addition to the essential transformation, Heng Rubber should also consider the transformation of its image. This transition dates back to Tian Jiande's Tsinghua EMBA experience, which is the trigger for Tian Jiande's determination to completely transform Heng Oak.
"In Tsinghua EMBA, I have learned a lot of theoretical knowledge about transformation, and I really want to bring them into practice." Tian Jiande believes that I have learned more systematic knowledge in EMBA, and also learned how to implement it from top to bottom carried out. For example, learning how Liu Chuanzhi led teams and led teams, Li Daokui's judgment and understanding of the macroeconomic situation ... Outside of class, Tian Jiande asked his mentors how to transform a traditional manufacturing company. Tian Jiande also specially invited EMBA mentors to visit their own factories, so that they can give some professional advice to Heng Oak's transformation.
According to Tian Jiande, the name change is not only a change of the name mark, but also a major change in the company's development direction, which shows the company's determination and confidence to transform from traditional manufacturing to Internet high-tech companies. Reconstructing all links of the company's operating value chain with the Internet thinking, while continuing to make breakthroughs, based on professionalism, open up, interconnect, and share the spirit of innovation, more diverse and richer business forms, and open up unlimited market growth space.
For many years, Heng Rubber Technology has been committed to intensive cultivation in the field of engineering components. Although it has also accumulated some advantages and mature experience, such as output, quality, scale, efficiency, delivery time, cost control, market share, etc., it ranks first in the industry. One side. However, in the view of Tian Jiande, it is impossible to achieve long-term development of the enterprise by relying solely on the engineering component business and these accumulated advantages. "With this name change, the company adjusted its strategy to further enhance its development and transformation capabilities, and quickly cut into new material markets, capital markets, and connected smart industries to adapt to the current information age and the new situation of Industry 4.0," said Tian Jiande.
"The revolution is not so bloody"
Learn to use strength
Reporter walked into Heng Oak's factory. The huge “Heng Rubber Technology” LOGO reflected the background of high-tech industry. In fact, the logo change happened only a few months ago. "We are fully prepared for this day." Tian Jiande was like a child then, and he couldn't wait for reporters to see the changes they have made in recent months.
In just a few months, this company has erased the trace of "traditional manufacturing". "We have been doing transformation. In fact, our essence has changed a long time ago." Tian Jiande said that Heng Oak has been making "reserves" for the transformation. It has both technical reserves and personnel reserves. For example, internal adjustments of corporate personnel structure, digital construction of the workshop; external digital expansion of business, such as the construction of digital acquisition platforms.
"In recent years, I have also participated in many forums and researched many reports. There are many topics about how big data, cloud computing, and the Internet of Things have changed traditional manufacturing, thereby helping them transform and upgrade. We have also made many attempts." Tian Jiande To give an example, Heng Oak has a system engineering on bridge detection. The technology of this project is very difficult. Just like driverless car technology, it needs to sense the vehicle's running conditions through sensors, but it must also take into account bridge construction. Duration. Another intelligent product that Heng Oak is currently focusing on-the "bridge intelligent turning system", on the one hand, makes the bridge construction more independent and free, and on the other hand does not delay land traffic. "We have reserves for new technologies and reserves for research and development."
The “reserves” for transformation also include business. For example, most of Heng Oak's business comes from land, but five years ago, they started to try a “cross-border” business—marine business. "We and CNOOC have an offshore project. The project has certain difficulties. Both parties need to invest in research and development, but the project does have far-reaching significance." Tian Jiande believes that the country is advocating the development of the Belt and Road Initiative. The "Blue Ocean" project will allow Heng Oak's business expanded.
At present, the state vigorously promotes the development of high-end equipment manufacturing, vigorously promotes the integration of information technology and traditional industries, and promotes major positive measures such as the “Belt and Road” and “Beijing-Tianjin-Hebei Coordinated Development”. "We must seize this rare opportunity and take advantage of the opportunity to rename it as an opportunity to make excellent bridge bearings, expansion joints, expand existing businesses such as the metal mesh industry, polymer materials and metal processing, and make solid bridges. Supervise and maintain potential projects such as intelligent equipment manufacturing, strengthen new businesses such as offshore equipment and offshore wind power, intervene in the Internet industry, integrate into the capital market, etc. Through tangible assets and skills such as human resources, equipment, and capital, brands, social resources, and enterprises Sharing of invisible assets such as culture to reduce costs, diversify market risks, and focus on core capabilities to achieve good benefits and achieve the purpose of promoting the transformation and upgrading of traditional equipment manufacturing methods. "Tian Jiande said.
Self-discipline with "Hengjian self-strengthening", and "Oak the world" as the responsibility. In Tian Jiande's view, the future of Heng Oak Technology should be based on traditional transportation supporting products, with high-end manufacturing, green manufacturing, and intelligent manufacturing as its core, and scientifically apply new information technology such as Internet +, Internet of Things, and Internet of Things to comprehensively build " Wisdom of Oak ".
The "epitome" of traditional enterprises going digital
Transformation is about "correct posture"
I had a discussion with Tian Jiande, like listening to a lesson: "There are indeed many things worth doing in traditional industries, and the key lies in how to do it." The transformation of Hengye Technology is just a "microcosm" of traditional enterprises entering digitalization. Back to China's traditional manufacturing industry, it takes several aspects to work together to achieve the transformation and upgrading of this industry. The first is the various interest communities in the current industry chain. Industry leaders need to have an open vision and sense of mission to invest in upgrading the industry, not just to extract increasingly meager profits from the production line year after year. However, the current industry's profit is not high, and it is difficult to make a big difference by relying on its own capital. Fresh external capital investment is essential for the transformation and upgrading of traditional industries. Investors need to be more patient to guard the long process of transformation and upgrading of traditional industries Process for long-term benefits, rather than flocking to industries that are likely to cash out quickly.
"Governments at all levels, which have always dominated the Chinese market, must also make appropriate contributions and give preference to traditional industries in policy formulation." As a representative of the CPPCC and the party, perhaps he has developed "professional habits", and when he puts forward his suggestions, he also builds high-profile buildings and speaks loudly. He said that our country's preference for new technology is too similar to that of Silicon Valley in the United States. The policy orientation of strategic emerging industries everywhere is not in line with China's actual situation, but may cause some regions to lose opportunities for the transformation and upgrading of traditional industries. It even brings the problems of homogeneous products and homogeneous industries between regions. At present, the short-term interest orientation of governments at all levels is very obvious, and private capital often depends on government actions to reduce their own investment risks. On the contrary, the government's economic role should be to make up for market failures and provide long-term, advanced support, while traditional industries are currently in such a state that requires support.
Passion ignites this revolution in tradition and technology
Compared with other countries in the world, the current situation of China's traditional industries is still relatively good. Although there are challenges in the transformation and upgrading, there is a lot to be done if you take it seriously. But history is often surprising. Some very logical and logical things haven't happened, and some seemingly incredible things have happened. In addition to rational logic, human "feelings" are also shaping history. Although the transformation and upgrading of traditional industries is in line with big business logic, it still needs a story and a spirit to ignite this change. What story is more legendary than the transformation from front-line workers to chairman in 22 years? The correct feelings and posture of China's innovation should be to open up and link the world of traditional industries and the world of new technologies. This will be a beautiful new world with huge profits.